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In New Ads for Bing, ‘Doing’ Is the Thing | |
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| Time: 11:59 EST/16:59 GMT | News Source: New York Times | Posted By: Robert Stein | ||
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Bing, the search engine from Microsoft, is changing advertising approaches for the first time since 2009, when it bing-ed its first “bing.” A campaign that is scheduled to begin on Sunday will declare, “Bing is for doing.” And yes, the “ing” in “doing” is meant to echo the “ing” in “Bing.” The new theme replaces the original theme, “Bing and decide,” which presented Bing as a search engine that, unlike Brand G (a k a Google), helped consumers make more informed decisions. | ||
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