Microsoft Dynamics is largely present in just about every software market but medical. And theyre missing out big time. The United States healthcare IT market is growing at about 13% per year and is expected to reach $35 billion in 20111. The biggest opportunity for growth in the industry is among ambulatory care physician practices, partly due to the Stimulus Bill requiring the use of electronic health records (EHR) systems by 2015.
You would think Microsoft would be in such a promising industry, but you wont find a Microsoft EHR available. The primary reason why is that EHRs are highly specialized, and Microsofts main products (Dynamics, CRM, and SharePoint) dont come anywhere near the needs of physician practices. It would be very difficult for Microsoft to build an EHR from scratch and introduce it to the market. So what should Microsoft do to enter the industry? Acquire a current player.
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