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Microsoft Snags a 'Google Analytics' of Its Own | |
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| Time: 00:32 EST/05:32 GMT | News Source: eWeek | Posted By: Kenneth van Surksum | ||
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Microsoft says it has made a significant investment in DeepMetrix, a 15-year-old Web traffic analysis firm. The acquisition is likely in response to a similar one archrival Google made a few months back. Microsoft's Internet division, MSN, plans to ultimately incorporate the DeepMetrix Web analytics tricks into future releases of Microsoft AdCenter, Internet search, Office Live and MSN Spaces, a Microsoft rep said. | ||
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