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MSN, Cable & Wireless team for video ads | |
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| Time: 08:13 EST/13:13 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Redmond, Wash.-based Microsoft said Monday that it will use technology from Cable & Wireless to encode advertisers' 15-second videos into its proprietary format, Windows Media 9. Cable & Wireless will then use its content-distribution network to stream the ads to MSN Video, a broadband video player set to launch later this winter. MSN Video will feature news and entertainment programming, and it will be free to users. | ||
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