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Microsoft Teams with SoBe, Taco Bell on Xbox | |
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| Time: 12:06 EST/17:06 GMT | News Source: Wall Street Journal | Posted By: Byron Hinson | ||
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As Microsoft Corp makes its first push out of operating systems and business software into a multibillion dollar video game industry dominated by Sony Corp (6758.T) and Nintendo Co, Microsoft is teaming up with SoBe drinks, Vans sneakers and the Taco Bell fast-food chain, the Wall Street Journal reported in its online edition on Wednesday. In an effort to build brand awareness for its Xbox system, Microsoft is featuring its Xbox machines on SoBe's three-month cross-country ``Love Bus'' tour, the report said. Through late September, SoBe's fleet of eight vintage school buses will park at outdoor music festivals, street fairs and other events where people can try them out. | ||
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