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Lessons Learned in E-Business Documented by Microsoft Vice President | |
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||
| Time: 09:12 EST/14:12 GMT | News Source: Microsoft Press Release | Posted By: Robert Stein | ||
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Vice president of the new Microsoft Services Organization and founder of the Microsoft Consulting Services division, Robert McDowell has written a primer for e-business success called "Driving Digital: Microsoft and Its Customers Speak About Thriving in the eBusiness Era" (HarperBusiness, 2001, ISBN: 0-06-662092-9). The book gives voice to many forward-thinking executives from companies such as General Electric Co., Merrill Lynch & Co. Inc. and Marriott International, who share their stories of challenge, struggle, and battles lost and won as they transformed their organizations to meet the challenge of doing business in a digital world. | ||
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