| Two independent research groups confirmed today that the Xbox video game system 
is on a roll. The NPD Group Inc. reported that Xbox posted a stunning sales increase 
of approximately 131 percent in the United States in the first two months following 
a $100 price cut in May. In addition, Project Gotham Racing from Microsoft Games 
Studios and Dead or Alive 3 from Tecmo each have sold more than a million units 
worldwide. According to the International Development Group, this makes Xbox the 
first video game system ever to have three million-unit-selling launch titles after 
just eight months on the market. The numbers put the system on track for another 
blockbuster holiday season, when gamers will be able to choose from more than 200 
Xbox games.  Since the launch of the console in November 2001, the award-winning lineup of 
software for Xbox has reached a number of key sales milestones. According to independent 
data from the NPD Group, the definitive source of sales and market data on the video 
game industry, Xbox has sold more than 10 million units of software in the first 
eight months the console has been on the market in the United States. Thats the 
most software ever sold for a new video game system in the United States in the 
same period of time. Last week, Microsoft Corp. reported that 20 million units of 
Xbox games were sold worldwide in its past fiscal year.  Although all three major game console manufacturers announced price cuts in May, 
Xbox has had the largest percentage gains with sales having spiked approximately 
131 percent in the United States in the two months since the price cut, according 
to NPD. On the software side, two exclusive Xbox launch titles  Project Gotham Racing 
from Microsoft Game Studios and Dead or Alive 3 from Tecmo  have topped the 1 
million mark in worldwide sales. Earlier this year, another blockbuster Xbox launch 
title, Halo: Combat Evolved, also from Microsoft Game Studios, became the first 
million-unit seller for Xbox. According to the International Development Group, 
an independent market research firm that tracks worldwide video game sales, this 
would make Xbox the first console to ever achieve worldwide sales of more than 1 
million units on three different launch titles in less than eight months on the 
market. More and more consumers are getting the message that games look and play better 
on Xbox, said John ORourke, director of worldwide Xbox marketing at Microsoft. 
Were now gearing up for the holiday season, when gamers will have more than 200 
titles to choose from on Xbox, with a total of 300 titles currently in development. 
Gamers can also look forward to the launch this fall of Xbox Live, the first online 
console gaming service fully dedicated to fast-action, always-connected broadband 
gaming experiences. Xbox in New Markets: Microsoft also announced today that Xbox is moving into 
new territories this year, bringing the unique Xbox experience to gamers in Korea, 
Hong Kong, Mexico, New Zealand, Singapore and Taiwan. Were moving into new territories 
faster than any other gaming platform in history, highlighting our global commitment 
and investment for the future of Xbox around the world, ORourke said. These six 
territories were selected because of the high interest in intense Xbox games and 
because many of them are hotbeds for online gaming. Each territory will be announcing 
specific launch details, including timing, price and launch titles, in the weeks 
ahead. |