| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Wants To Serve Political Ads With User Data | |
|
||
| Time: 12:49 EST/17:49 GMT | News Source: IGN | Posted By: Byron Hinson | ||
|
Xbox Advertising offers behavioral targeting to advertisers in the U.S. and in the U.K, helping advertisers reach audiences based on their game play activity. For example, in the U.S. we have standard behavioral targeting based on a consumer’s interests in the following segments: Action/Shooter, Racing, Sports, Kinect, and Music. Users must have played any game falling into one of these genres to be included in the targeting segment. In the U.K., we provide targeting by Action/Shooter, Racing, and Sports segments. Early testing indicates that a more targeted campaign will drive higher CTRs (in recent trials we have seen CTRs that are > 30% higher). (CTR= click through rates). | ||
|
Write Comment
Return to News |
Displaying 426 through 450 of 637 Prev | First | Last | Next |
The time now is
12:26:06 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 426 through 450 of 637 Prev | First | Last | Next |
The time now is
12:26:06 AM
ET.
Any comment problems? E-mail us |
