|
Analyzing one of American corporate historys greatest mysteriesthe lost decade of Microsofttwo-time George Polk Award winner (and V.F.s newest contributing editor) Kurt Eichenwald traces the astonishingly foolish management decisions at the company that could serve as a business-school case study on the pitfalls of success. Relying on dozens of interviews and internal corporate recordsincluding e-mails between executives at the companys highest ranksEichenwald offers an unprecedented view of life inside Microsoft during the reign of its current chief executive, Steve Ballmer, in the August issue. Today, a single Apple productthe iPhonegenerates more revenue than all of Microsofts wares combined.
|