Ending weeks of speculation about which upcoming video game platform will give gamers the most bang for their buck, today at the German Games Convention, Microsoft Corp. revealed that consumers can get their hands on Xbox 360™ — the most powerful and feature-packed next-generation video game and entertainment system — for as little as $299.99 U.S./€299.99/Ł209.99 starting this holiday season. For gamers who want to experience the ultimate digital entertainment thrill ride, Microsoft also announced a model with hundreds of dollars worth of accessories for $399.99 U.S./€399.99/Ł279.99, giving consumers the definitive entertainment experience at an unbelievable value right out of the box.

The Xbox 360 and Xbox 360 Core System — along with an impressive lineup of high-definition game titles from the world’s best publishers and developers — will make their debut in North America, Europe and Japan in time for this Christmas holiday, several months ahead of the competition. Although details for the Japan launch will be addressed at the Tokyo Game Show in September, the unprecedented three-region launch signifies an industry first. The Xbox 360 platform will deliver the most powerful console, the best games, the next generation of the Xbox Live® service, and amazing digital entertainment experiences never seen in console entertainment.

“The sheer entertainment value of Xbox 360 cannot be overstated,” said Robbie Bach, chief Xbox officer for Microsoft. “While the system has the muscle to power awe-inspiring graphics, audio and online play, it’s also got the intelligence to serve as a one-of-a-kind entertainment device that plays CDs, DVDs, MP3s and digital content from an array of devices, including portable music players and digital cameras.”