Celebrating the dawn of a new era in entertainment, millions of game fanatics around the globe came together tonight for the televised unveiling of the Xbox 360� future-generation game and entertainment system from Microsoft. An audience of millions watched "MTV Presents: The Next-Generation Xbox Revealed" as celebrities, professional athletes, musicians and Xbox officials took the wraps off the much-anticipated system, ending months of intense speculation and satiating consumers worldwide.

The new Xbox 360 system places players at the center of powerful next-generation games and entertainment experiences. The elegant design features a breakthrough wireless controller and an array of Faces, interchangeable faceplates that let gamers personalize their console. The unveiling spotlighted some of the groundbreaking games in development for the new Xbox 360 system, advancements for the Xbox Live� service � the only unified console gaming service� and new digital media experiences that only Xbox 360 can deliver.

"With the first generation of Xbox, our ambition was to change the way people think about video games," said Robbie Bach, chief Xbox officer at Microsoft. "Starting today with Xbox 360, our ambition is to transform the way people play games and have fun."