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Apple Continues to Lead the Industry in the Adoption of HD Video at NAB | |
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| Time: 19:34 EST/00:34 GMT | News Source: Apple | Posted By: Erick Cordero | ||
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Apple® continues to lead the industry in the adoption of high definition video by demonstrating a complete HD video production and playback platform at NAB (booth #1902) this week. Apple will showcase Mac OS X version 10.4 “Tiger” and QuickTime® 7, which includes support for the H.264 codec, along with Final Cut® Studio, the ultimate HD video production suite. “With H.264 at the core of Tiger and the launch of Final Cut Studio, we’ve created the industry’s first completely integrated platform to capture, edit, playback and burn high definition video,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. QuickTime 7, featuring the H.264 codec, allows users to playback pristine quality high definition video on today’s shipping computers with no additional hardware required. H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high capacity, high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS X “Tiger” on April 29. | ||
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