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MSN, baseball opt to part ways | |
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| Time: 04:32 EST/09:32 GMT | News Source: Seattle Times | Posted By: Alex Harris | ||
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Microsoft's MSN Network and Major League Baseball have cut short a multimillion-dollar contract to offer live video broadcasts of games on personal computers, bringing a sudden end to one of the biggest online content deals in sports. MSN confirmed that it had ended its partnership with the Internet arm of professional baseball at the end of February. The news was first reported yesterday on the PaidContent Web site. MSN spokesman Adam Sohn said yesterday that both sides "did a gut check" and looked at what the arrangement was delivering. Neither side was seeing the benefits it had expected, he said. "We decided we would all be better served to just part friends," he said. Major League Baseball did not return a request for comment. | ||
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