"We are very excited to be a part of the Xbox launch. TDK, Digital Illusions and Microsoft pulled out all the stops for the product development effort of
Shrek," said Vincent Bitetti, chief executive officer of TDK Mediactive. "With the added support of DreamWorks, 'Shrek' for Xbox has the rapid momentum and
broad appeal to make it a top-selling title for this breakthrough system."

"The 'Shrek' Xbox game creates whole new worlds for 'Shrek'," said Brad Globe, head of DreamWorks Consumer Products. "TDK has delivered a terrific combination
of original, action-packed gameplay and Shrek-style humor."

"Shrek" for Xbox is being featured in the Xbox retail demo disk and brochure, and on Xbox point of purchase displays which will be in stores through holiday.
The game will also be featured in the Xbox Odyssey, a mobile gaming experience that will travel around the country and promote the system and games to consumers.

"People  really respond to 'Shrek' for Xbox. Its humor, fast paced, quirky gameplay and cinema-like graphics make it one of the ground-breaking Xbox launch titles,"
said J Allard, General Manager, Xbox Platform. "'Shrek' is a great example of how the Xbox allows us to draw images at the same level of quality of feature
films. This will completely change the way that people view video games."

Exclusive hints and tips for the "Shrek" Xbox game will be featured on all units of the "Shrek" DVD. Also part of DreamWorks' home video launch is an instant
win game in which consumers can win an Xbox video game system with a "Shrek" Xbox video game, a Nintendo Gameboy Advance system with Shrek Fairy Tale FreakDown(TM)
Game Boy game, along with other featured prizes. The launch of the home video and the instant win game is supported by a massive print, radio, and television
advertising campaign.

About "Shrek" for Xbox
The Magic Mirror has an important message for Shrek. You see, it seems that the evil sorcerer, Merlin, has captured the lovely Princess Fiona(TM) and has her
locked in his Dark Tower Fortress of Pure Evil...Wha ha ha ha!

In order to face off with Merlin, Shrek must travel to the Dark Tower Fortress of Pure Evil (…Wha ha ha ha!), but a thick and foul fog surrounds it. The only
way to clear the fog and gain access is to perform Good Deeds across the Fairy Tale Lands. To help him out, the Magic Mirror gives Shrek a Book of Good Deeds
and offers to teleport Shrek to places where Good Deeds are required…

"Shrek" for the Xbox features the following: