| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Apple takes swipe at partner Microsoft in Mac ads | |
|
||
| Time: 06:43 EST/11:43 GMT | News Source: USA Today | Posted By: Robert Stein | ||
|
You could say that insulting Microsoft and raiding its customer base is a calculated risk for Jobs and his often-offbeat ad agency, TBWA/Chiat/Day in Los Angeles. When the Apple founder returned in 1997, he hastily made peace with former enemy and Microsoft founder Bill Gates to prop up his tottering company, including an investment and applications software. Five years later, Jobs and TBWA/Chiat/Day are feeling their oats enough to take a swing at Microsoft, much like they skewered IBM in their "1984" Super Bowl commercial. That groundbreaking spot directed by Ridley Scott, whose later directed Oscar-winning films, also established the big game as the Super Bowl of advertising. | ||
|
Write Comment
Return to News |
Displaying 426 through 450 of 560 Prev | First | Last | Next |
The time now is
10:25:25 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 426 through 450 of 560 Prev | First | Last | Next |
The time now is
10:25:25 AM
ET.
Any comment problems? E-mail us |
