| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Why Microsoft's purchase of Aquantive is So Smart | |
|
||
| Time: 14:27 EST/19:27 GMT | News Source: *Linked Within Post* | Posted By: Robert Stein | ||
|
Much is being made about Microsoft's $6 billion acquisition of Aquantive and how the deal is a response to Google's $3.1 agreement to buy DoubleClick. That is true, of course. Microsoft (MSFT), aggressively trying to catch up to Google (GOOG) in the search business, is going to spend whatever it takes not to fall further behind. But that doesn't mean buying Aquantive isn't a shrewd move on its own. The paid search market, dominated by Google, has soared in the last few years. But so has the display ad market -- and Microsoft and Google are betting that's where much growth will occur, which is something I wrote about in a recent issue of Business2.0 magazine. | ||
|
Write Comment
Return to News |
Displaying 401 through 425 of 595 Prev | First | Last | Next |
The time now is
2:54:12 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 401 through 425 of 595 Prev | First | Last | Next |
The time now is
2:54:12 PM
ET.
Any comment problems? E-mail us |
