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Microsoft on CBC web sites ? | |
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| Time: 00:00 EST/05:00 GMT | News Source: E-Mail | Posted By: Chris Hedlund | ||
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Yesterday we revealed, for the first time, that Canada's CBC web site could be gearing up to bring the pleasures of Microsoft online advertising to Canadians. Whether they want them or not. Microsoft is, "obviously positioning itself for the future when most content is delivered online - broadband and Wi-Fi - and it's a critical time for the CBC on the web," Simon Pole who first noticed the MSNCBC sites, told us. "So far as I know, no regulation that bans advertising on the CBC outright, although they do have a self-imposed rule on radio and perhaps even one for Web site advertising," says a Canadian media source. "Certainly the CBC, at least as recently as the late 90s took in $300 million a year in ads, has policies in place about its advertising. "And, as someone who covered broadcasting in Canada from the mid 70s and into the mid 80s I know that an advertising-free CBC is a frequent theme of CBC presidents, even if the ideal is never realized. | ||
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