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Inside Microsoft's Consumer Strategy | |
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| Time: 08:45 EST/13:45 GMT | News Source: Business Week Online | Posted By: Brian Kvalheim | ||
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Xbox honcho Robert Bach talks about the software giant's wide-ranging pursuit of "integerated innovation" and how these moves could play out. Few companies in techdom are diving deeper into consumer electronics than Microsoft. Comcast (CMCSA ) recently began offering set-top boxes that run Microsoft (MSFT ) software to its cable customers. The tech giant just opened the doors to its online music store and released software for portable music players that works in concert with the store. Microsoft's partners have already sold 1 million new Windows XP Media Center PCs that connect directly to TV sets to record programs onto the computer's hard drive. And consumers have purchased roughly 16 million of its Xbox game console, including more than 1 million who've signed up for the Xbox Live online gaming service. | ||
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