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Interactive Advertising Bureau, Doubleclick, MSN, And CNET Networks Release Groundbreaking Online Brand Research Findings

Time: 14:36 EST/19:36 GMT | News Source: Microsoft Press Release | Posted By: Viper

In a joint presentation of research studies, the Interactive Advertising Bureau (IAB), and member companies DoubleClick Inc. and MSN today unveiled their separate studies on the effectiveness of branding on the Internet at a press conference in New York City. Separately, CNET Networks Inc. today released information from a study done with Millward Brown Intelliquest. The three research studies presented in New York City today examined the brand effectiveness of online marketing units including the Interactive Marketing Units, for which the IAB issued voluntary guidelines in February of this year. Other elements tested were different technologies and a variety of ad placements.

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