| 
 Mature Audiences 
"The action opens on the familiar scene of a hospital birth. The usual 
elements are in place: doctors, nurses, anxious father and screaming 
mother-to-be. But the moment of birth -- and the inspiration for the spot's 
title -- shows an unexpectedly powerful expulsion of the infant, who shoots 
out of the high hospital window and off on his compressed life journey. 
Flying at aircraft-like speed over town and country, our hero ages rapidly, 
from mewling infant to second childhood. As his trajectory brings him nearer 
his inevitable end, the scene cuts to a grave in a cemetery. The peaceful 
scene is abruptly shattered by the arrival of the old man's just-deceased 
body, crashing through the stonework to its predestined place. The spot's 
message is emphasised by the wording that solemnly appears: "Life is short. 
Play more." Windows Media Format - 1.8 MB.
 
         |