Microsoft vice president and XNA chief architect J Allard expressed in an interview with ign.com his hopes to be more cooperative with other companies, such as Apple, when speaking about the XBox 360, and the ability to plug an iPod into the device. Allen said: "I'm pro consumer on this one to the end. Anybody in my company who thought this was a bad idea to plug in Sony or Apple devices into this thing, I ended that conversation pretty quickly. This is the right thing to do for consumers. Once they invest $500 in their digital media library, you can't ask them to go buy a 360 music player and a 360 digital camera, and a 360... NO! They got their stuff. They're going to want to plug it in. We're going to be open here, guys. And if anything, I wish we could be more cooperative with the other companies that are doing those things. And if Sony or Apple were to call me up and say, "hey, we want to [do] some special things with the 360," i'm on it. I think it would not be in anybody's interest to say, we're not going to work with 360. It's good for them, it's good for us, and it's good for consumers."