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  In Search of Business Value: IT Really Does Matter
Time: 10:56 EST/15:56 GMT | News Source: Microsoft Press Release | Posted By: Brian Kvalheim

Q&A: In a new book, Microsoft VP Robert McDowell takes on the "does IT matter?" debate, contending that IT delivers real value when it serves as a catalyst for rethinking business processes.

In May 2003, business writer Nicholas Carr sparked a heated debate when the Harvard Business Review published his article "IT Doesn't Matter." The premise of his article and a subsequent book "Does IT Matter?" is that business technology has become a commodity that offers little or no competitive advantage.
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#399 By 4240821 (136.0.102.21) at 1/15/2025 6:17:34 AM
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#400 By 4240821 (23.230.77.30) at 1/16/2025 2:13:11 PM
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