You've no doubt seen Apple's infamous Switcher ads. Who hasn't? In ad after ad, a Windows PC--played to humorous effect by affable comedian and "The Daily Show" contributor John Hodgman--is played the fool by Mac, a barely tolerable student slacker played by Justin Long (who I'm sure is a fine guy in real life). The Switcher ads are painfully effective, though anyone with even a modest understanding of what's really going on today in the PC marketplace will tell you that Apple's claims often stretch the bounds of credibility.
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