Microsoft launched its flagship online store in China today on Tmall.com, in a move that could help bolster the market share of its hardware, including tablets and smartphones in that country.
Operated by Alibaba Group, Tmall.com is China’s largest consumer e-commerce platform, with more than 50,000 merchants. According to market research firm Euromonitor, Tmall is set to overtake Amazon by 2015 as the largest Internet retailer in the world.
|