Microsoft's biggest advantage as it brings its new Kumo search engine to the market is not the technology, but Microsoft's size and marketing muscle.
Kumo, the code name for the follow-on to Microsoft's Live Search, is scheduled to be released Thursday under the Bing moniker at the All Things Digital conference in San Diego. Lost in all the technical minutiae (improved user interface functionality, more relevant searches based on custom preferences, etc.) is Microsoft's ability to shift share by throwing around its financial weight and political muscle.
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