Not a huge surprise: Microsoft, whose Windows Mobile operatring system has been lagging compared to offerings from Apple, Research in Motion, and now Google as well, is set to introduce its own "app store" for Windows Mobile phones.
And the kicker: Microsoft's offering a new service called "My Phone," which syncs phone data to the Web -- for free.
We think Windows Mobile's core group of users who want tight integration between their phone and PC will enthusiastically embrace the new features. But we don't see anything that's a game-changer just yet.
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