At next week's Professional Developers Conference, Microsoft will unveil both the next version of Windows and its long-awaited cloud computing strategy. But it's not just Microsoft's products that need to change to keep up with the times.
Despite continuing to rake in revenue and produce reams of research -- 1% of all U.S. patents last year -- Microsoft has been largely an afterthought in some of the hottest recent tech trends. Amazon has captured the cloud computing thunder. Google is a search and advertising juggernaut. Salesforce.com brought software-as-a-service to the fore. VMware got the early drop on Microsoft in virtualization. And Apple has all the cool factor in the world.
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