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  Microsoft: IPTV is entry to operator business
Time: 00:37 EST/05:37 GMT | News Source: Yahoo News | Posted By: Kenneth van Surksum

Microsoft has described its Mediaroom IPTV offering as a way for the software giant to expand its reach into the living room, but now the company also says IPTV is a chance for it to gain a new market in telecommunications operators.

Microsoft hasn't traditionally operated in the backbone infrastructure of the carrier," said Christine Heckart, general manager of Microsoft's TV group, speaking on a Webcast from the Pacific Crest Technology Forum in Vail, Colorado, on Tuesday. "Mediaroom is really the first time in that business."

Mediaroom is built on other Microsoft products so every time the company sells the package to an operator, it is selling other Microsoft offerings like SQL Server. "Hopefully that gives the service provider confidence that they can base their networks on server infrastructure," she said.

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