Early this month, Neil Holloway, president of Microsoft EMEA (Europe, Middle East, and Africa), said that in six months Microsoft’s search engine “will be more relevant” to the consumer than Google’s. It is no coincidence that Holloway used the word “relevant.” In high tech more than in any other industry, if your technology has been bypassed by the newer and better, you’re dead. Maintaining your relevancy is Job One. And for years, it has been Microsoft’s Achilles’ heel.
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