Microsoft Corp. is likely to win the next round of the game console fight against Sony Corp. based on a potentially huge cost difference that could see the Xbox 360 selling for half the price of a PlayStation 3 (PS3) by the end of next year, investment firm Merrill Lynch said in a Wednesday analysis. Based on a breakdown of the parts being used inside the two game machines, Merrill Lynch said the “PS3 will not only be significantly more costly than Xbox 360 at launch, but will continue to operate at a cost disadvantage for several years.”
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