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MS disses small.biz marketing efforts | |
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| Time: 15:05 EST/20:05 GMT | News Source: The Register | Posted By: Scott Cederbaum | ||
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The vast majority of marketing material produced by small firms is not up to scratch, according to Microsoft. Recent research has shown more than a third of UK small businesses’ marketing budget is spent on the production of leaflets and brochures – making this the most popular form of promotion. However Microsoft has claimed 87 per cent of companies who produced these materials in-house were doing so without the aid of specialist publishing software, and could be compromising the quality of their work. The company said, with more than 80 per cent of small businesses marketing themselves using printed materials, the importance of creating a greater image had never been greater. | ||
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