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Microsoft takes aim at professional broadcasting | |
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| Time: 09:00 EST/14:00 GMT | News Source: Reuters | Posted By: Robert Stein | ||
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Microsoft Corp. MSFT.O said on Sunday it is working to make its digital video and audio format a standard for professional broadcasters, one of the software giant's latest efforts to tap into markets beyond the personal computer. Microsoft is unveiling partnerships with Avid Technology Inc. AVID.O , the Associated Press and other video production-related companies this week at the National Association of Broadcasters (NAB) convention in Las Vegas to promote its Windows Media 9 Series video and audio format, the the world's largest software maker said. | ||
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