“We’re really pleased to team up with Robbie for what will be one of 2003’s hottest events,” said Neil Thompson, European Marketing Director, Xbox. “As partners, we’re a natural fit. We both represent the best of our respective areas of entertainment, Robbie in music and Xbox in video games, and we are both poised for a fantastic 2003.” “I’m really glad Xbox is partnering us for my new tour,” said Robbie Williams. “I love playing Xbox at home, and now I get to play it every night! I’m looking forward to seeing all my fans having fun with Xbox at the shows. See you there!”

Xbox will provide Xbox demo pods at selected venues. Gamers will be able to play before the concerts and at the intermission. Xbox is also working with the other headline sponsor, smart™, to develop some exciting surprises for Robbie fans. In addition, a special Robbie Williams DVD Pack will be introduced in Germany. For €29.99 (the price of a DVD controller alone), gamers will get an Xbox DVD Controller and an exclusive Robbie Williams DVD. The DVD contains a special message from Robbie to Xbox gamers, plus exclusive unreleased tracks, B sides, and footage from the making of his latest album, “Escapology”. The pack is available now in Germany while stocks last.