Americans need a place to go online, and most go to one of three places, according to a recent survey by research firm IDC Monday.
According to the survey, 84 percent of U.S. online households go to either AOL (Quote, Company Info), MSN (Quote, Company Info) or Yahoo! (Quote, Company Info) to check out the latest news, chat with friends or read their e-mails. But getting more out of those customers, and providing services considered essential (i.e., getting customers to pay), is the real trick for these portal providers going forward.
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