The MSN® Carpoint™ online automotive service, the most visited car-buying and ownership site on the Web, today announced its exclusive sponsorship as the official Web site of the North America International Auto Show (NAIAS).
Carpoint will provide a backstage pass to the show, including views of the hottest cars before the doors of the show are open to the general public. In addition to the 6 million consumers that visit Carpoint each month, the 230 million monthly users of MSN can access show coverage with only a single click. Show coverage begins Jan. 7, with a glimpse at more than 50 new production and concept cars, which will be unveiled during four preshow media days.
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