For a computer, dealing with color is just another math problem. And Microsoft wants to change the way your PC counts.
The company has developed a color space--a way to encode colors as numbers a computer can process--called scRGB. If the company succeeds in getting it to catch on, the technology could help add depth and richness to photos taken with digital cameras and viewed on a computer or TV screen.
Today's cameras and computers usually employ a color space called sRGB, developed in the 1990s by Microsoft and Hewlett-Packard, that describes colors as a particular combination of red, green, and blue. But sRGB is limited both in the breadth of colors it can display and in the subtlety of the tonal shades that separate bright from dark, and scRGB is designed to lift those limits.