What do stressed-out mosquitoes and European video gamers have in common? They both need to “Play More”, according to a new television and cinema commercial supporting the 14th March launch of Xbox, Microsoft’s future-generation video game system. The commercial, titled “Mosquito”, premieres on playmore.com, the Xbox European brand experience site on 11th March and will begin running on television from 13th March in the UK, France, Germany and Italy.
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