BEA Systems is taking a page out of Microsoft's playbook with its latest Java tools strategy.
In a bid to widen its lead in the e-business software market, BEA is courting software developers with a new Java-based programming tool that company executives have dubbed a "Visual Basic for Java."
Visual Basic is Microsoft's visual-oriented programming tool that revolutionized Windows development in 1991 because of its ease of use: Instead of writing all the software code by hand, developers dragged and dropped pre-built software code on their computer screens to build applications.
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