Sony Corp. on Tuesday said it would beat Microsoft Corp. in the battle of the next generation of video game machines with advanced technology that would outweigh its rival's early start with its Xbox 360. Sony took the wraps off its PlayStation 3 game console on Monday and wasted no time in promoting the advantages of its new microchip, high-resolution graphics and next-generation DVD player. "We want to pack everything in today and future-proof this as much as possible," said Kazuo Hirai, the head of Sony's U.S. game unit, in an interview. "It's a box made of future technology as opposed to Xbox 1.5, which seems to be a combination of things available today," added Hirai, president and CEO of Sony Computer Entertainment America.
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