Microsoft Corp. today awarded Pfizer Inc. with the first Microsoft Pharmaceutical Innovation Award at the 3rd Annual Pharmaceutical Marketing Congress. A panel of industry experts selected by Microsoft chose Pfizer based on its leadership in using technology to inform and educate physicians to improve the overall quality of patient care. Taking advantage of industry-leading technologies, Pfizer has enhanced the productivity and effectiveness of its sales force interactions. Through enhanced communication, Pfizer is providing healthcare professionals with the most up-to-date and visually appealing information so they can make well-informed decisions regarding treatment options for patients.
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