Intel Corp. has spent billions on its "Intel Inside" campaign to make sure consumers and businesses alike recognize that its chips are the brains behind most personal computers.
Now, Intel (Nasdaq: INTC) is hoping to exploit that recognition with a broader push into consumer products, which will include Internet "appliances" and digital-audio players as well as wireless keyboards, PC cameras and microscopes already on the market. All will carry the Intel brand -- on the outside.
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