The small business segment is a unique audience with special requirements. In order for technology geared to small businesses to be accessible and effective, it must be affordable, easy to manage and incorporate support programs. A strategic relationship recently announced in London between Microsoft and British Telecommunications (BT), one of Europe's leading providers of telecommunications services, aims to transform the quality and delivery of technology available to small businesses in the UK. A market test of the new initiative in two regions of Scotland will target this currently underserved segment of the business community and seek to narrow the technology gap between large and small businesses.
PressPass spoke to Steve Guggenheimer, Microsoft's vice president for worldwide small business strategy, and Duncan Ingram, managing director for BT Openworld, about BT Connected & Complete, featuring Microsoft Technology, a new one-stop IT solutions and broadband service.
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