Apple UK is considering reducing the quoted price of the iPod mini following a backlash of complaints about the substantial price mark-up on the US price, according to a report in the Guardian. The US version of the iPod mini will sell for $249 – equivalent to £162. Apple UK has said that it would sell the device for £38 more – £199. Although this price incorporates 21 per cent VAT, the result of Apple's efforts to harmonize VAT across Europe.
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