There are two elements to trustworthy computing: the trustworthiness of the vendor's offering and the extent to which the offering delivers the backbone of an enterprise trust infrastructure.
In Microsoft's case, the big challenge is how much do you trust them? A fundamental constituent of Microsoft's Trustworthy Computing initiative is "Reliability. The customer can depend on the product to fulfil its functions." No-one wants to be a guinea pig and, after all, Microsoft hardly have a track record of designing secure platforms. Not entirely true.
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