David Gurle, Microsoft Corp.'s product unit manager for the company's forthcoming Greenwich real-time communications platform, said Tuesday that instant messaging needs to move beyond, well, instant messaging and become a more ubiquitous enterprise application.
Speaking at the Instant Messaging Planet Spring 2003 Conference and Expo in Boston, Gurle compared instant messaging to a teenager going through an identity crisis. To truly grow, instant messaging must have a "ubiquitous reach" into other applications, Gurle said. Instant messaging must be integrated into mobile and phone networks, he said, and become a part of vertical applications like trading and call center applications.
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