America Online will lose a good chunk of its subscribers if it fails to develop a compelling broadband offering, a study released Monday concluded.
AOL, currently the largest Internet service with 35.3 million subscribers, could see its main rivals Microsoft and Yahoo close in on that lead by luring broadband-hungry AOL users to their own high-speed services, according to Forrester Research. While still relatively new, Microsoft's MSN and Yahoo's broadband services are priced low enough to lure on-the-fence AOL users.
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