While consumers eye the new Windows 8 gadgets that debut Friday, businesses have been experimenting with Microsoft's new operating system for months. Most won't deploy it broadly for years, but that doesn't mean it won't play a big role in the enterprise right away. Companies in a variety of industries are putting the mobile-friendly OS to work in targeted areas in an effort to, literally, get closer to the customer.
"What we saw with Windows 8 was an opportunity to take our customer experience and make it mobile," said Cristina Mancini, senior VP for worldwide marketing in the Television Distribution arm of Twentieth Century Fox.
|