Microsoft Corp. today discussed its recent win at the Gartner ITChannel Vision event in Monte Carlo last month, where the company was recognized as having the technology industry’s Best System Builder Marketing Program. In voting on the award, system builders identified the Microsoft® Partner Program and the company’s System Builder Cooperative Marketing Program as especially valuable tools to help them compete. The company also discussed its latest offers and initiatives designed to build on the success of its reseller outreach efforts over the coming year.
“These programs, delivered to system builders this year, address eight of the nine top requests the system builder community has told us they want from Microsoft,” said Kurt Kolb, vice president of Worldwide System Builder and Genuine Software Initiative at Microsoft. “We are committed to giving system builders the resources and support they ask for, and are honored that they have recognized the effort and investments we’ve made to help them succeed.”
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