As one of the top people in Microsoft's Xbox hierarchy, Peter Moore is required to be enthusiastic about his company's products.
So when he explained that the new Xbox isn't called the Xbox 2 in part because it wouldn't sound up to snuff with a certain competitor named PlayStation 3, he added: "We tried Xbox 2. We tried a number of names. Went around the world for four months, and Xbox 2 got a shrug of the shoulder. Then we explained the Xbox 360 as a living entertainment experience powered by human energy [that] revolves around you and makes you at the center of your experience [and] people were like [snaps fingers] ... 'I get that.' "
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