John Gillilan has hundreds of Pepsi caps lined up in rows in his University of Southern California freshman dorm room, each one representing a song downloaded from Apple's iTunes Music Store. A Macintosh user and avid music fan, he started buying music from the store when it launched a year ago. This year Gillilan realized he could apply much of his $2,500 college dorm food allowance to purchasing bottles of Pepsi and taking advantage of Pepsi's iTunes song-giveaway promotion, he said.
|